MK Skiservice founder and owner Menno Koelewijn – the man behind the Netherlands’ biggest ski shop, and a longtime friend and Extrem Ski Co dealer – traveled to China to visit what many consider the cradle of skiing.

Deep in the Altai Mountains, he met an old craftsman still building wooden skis by hand, the way it’s been done for generations. What started as curiosity quickly turned into something bigger: a firsthand look at skiing’s roots, and a story that stretches back some 13,000 years. Long before chairlifts, edges, or carbon layups, skis were a lifeline – a way to move, hunt, and survive through harsh winters. That heritage is still there, carved into the culture, the terrain, and the craft.

ZUZUBEIBEI – meaning “From Generation to Generation” – invites you into that legacy. It’s a journey through the earliest history of skiing, the people who carried it forward, and the quiet obsession that connects past to present. Because while shapes, materials, and technology keep evolving, the feeling we chase is the same: the simple magic of sliding on snow, passed down and kept alive – generation after generation.